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In partnership with:
Who's this for?
Feeling overwhelmed by AI, with limited time to learn?
This AI Lab is built for women in Marketing juggling busy schedules and family: from brand building, web development, creatives, insights, data analysts to PR & comms.
Marketing Professionals juggling work & life.
Now you can access workplace-ready AI training without classes after hours.
On Maternity Leave or Break
Build practical, confidence-boosting AI skills to level-up during this transition period
SMB / Start-up Marketers
No in-house AI training? Join a supportive community with learning to fit your schedule.
Oct 2025
Bernice Chan,
Coffee Marketing.co.nz
" I've been inspired, re-energised with the great group of women and the speakers assembed. I learnt so much and have built the confidence to try so much more."
Here's how it works:
Level-up your AI Marketing skills at lunchtimes in 4 weeks.
8 x'Live' Lunchtime sessions
Our expert-led sessions are run online from 12pm-1pm (NZST) Tuesdays and Thursdays for 1 hour.
Real AI Application
More than theory. Sessions are full of demos and use-cases and our mini-challenges help you apply your learning right away.
On-demand learning
Explore 'how to' guides and mini tutorials to accelerate your learning. All live sessions are recorded.
A Supportive Community
Be surrounded by like-minded women and a buddy and join our Community Slack channel.
Approachable and Welcoming
We help ease you into the language of AI whether you're just starting out with AI or well along the way.
Open-office hours help
Bi-weekly sessions for extra 1:1 support to help you build or come along with any questions.
Hear from our latest cohort:
"It's completely changed how I think about AI and how I work. Feeling super grateful to have been part of such a supportive, curious and generous community of marketers."
Shanneka Gurden
Marketing Exec
SKOPE
"It's been so great. I have learnt so much over such a short period of time and I know so much more than my colleagues now."
Lisette Godinez
Marketing Manager
The Warehouse
Nicole Frame
Marketing Manager
SKOPE
"We've learnt so much and had the privelege to learn from amazing experts. I've gone from feeling overwhelmed to excited and my head is flowing with ideas on how to use AI effectively at work"
Trusted by world-class marketers from:
Here's how it works:
AI Learning that will get you ahead of the Curve.
AI is transforming marketing, enabling us to rethink every step of our marketing from the ground up. This course gives you the skills you need to stay ahead. In just 8 hours, you’ll:
Master AI Assistants
Level-up on AI Tools
Implement Workflows & Agents
Save hours with our toolkit; prompts, templates, blueprints, and cheatsheets that actually work. Start using AI the right way - without the overwhelm.
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Get hands-on with the best AI tools, learn how to get the most out of them and integrate them into your marketing workflows for faster, better, results.
Streamline your marketing workflows with AI to save time and improve outcomes with proven AI strategies and agents that deliver real results.
The programme:
Go from starting-out to confident in just 4 weeks
Our AI Lab is designed for marketers with practical learning via 8 live, expert-led sessions + weekly challenges . Everything you need to start applying AI to your work and life right away.
Week 1 - Customise ChatGPT for higher-quality outputs + better prompts. What you'll learn: Module 1: AI Essentials 1. AI Tech Made Simple: A non-techy guide to machine learning, natural language processing (NLP), generative AI, and automation for business professionals. 2. Data Privacy & Ethics 101: Learn the essentials of using responsible AI to protect privacy, avoid bias and build trust with customers and stakeholders. Module 2: Customising your AI Assistant and Get Better Resutls Your AI Team – Hands-on with ChatGPT, Claude, Gemini, Copilot, and Perplexity to compare performance and match them to key tasks. Optimising Your AI Setup – Use folders, memory settings, and structured processes to stay organised and improve consistency. Advanced AI Prompting – Learn how to craft precise prompts that get AI to deliver deeper, more meaningful insights.
Week 2 — Killer Creative Content & AI Tools for work and home. What you'll learn: Module 1: (Expert: Philippa Sutherland) Brand Voice Training – Live demo; 3 simple steps to teach AI your specific tone, style, and formatting rules for consistently on-brand content. Advanced Content and Image Prompts – Simple techniques to get high-quality, relevant outputs every time. Build E2E video content using the best AI tools out there. Smarter Content Creation – Draft, refine, and repurpose content across different channels and purposes. Module 2: Epert: Gau Kurman How to hack the tedious tasks in your work and life with AI AI Workflows – Stop using AI tools in isolation—learn how to connect them into workflows for better, faster results. Avoid Tool Overwhelm – Learn how to start with what you’ve got, identify gaps, and only add what’s needed to make AI work smarter.
Week 3 — Leveraging AI and AI tools for Data What you'll learn: Module 1: Build simple web tools for productivity and results with Maddy King. Module 2: Transform your data in your Marketing AI assistant with Philippa Sutherland. AI-Powered Research – Master tools like Gemini Notebook LM and Perplexity to speed up research and extract insights—no more hours spent crunching data. Learn how to structure and prepare data for AI Analysis. AI-Driven Data Analysis – Turn call transcripts, customer feedback, data and reports into structured, usable insights. Deep Research & AI Reasoning – See how AI is evolving to analyse multiple sources, connect dots across data points, and deliver sharper, more strategic insights. Create Custom GPTs for data analysis. Build interactive data dashboards. Compare LLMs and data analysis.
Week 4 — Simplifying tasks with AI Assistants and Marketing AI Agents What you'll learn: Module 1: Getting the edge with your AI Assistant (Projects, Tasks, GPTs, Claude Skills) with Philippa Sutherland Module 2: Building Agents for Marketing tasks with Zheng Li (Autohive) - See use-cases for Marketing agents - Learn how to apply Marketing agents - Build Marketing agents and connect them into agentic workflows.
We'll help you get Team L&D Budget to cover the cost.
Use our approval email to get access to your Team L&D Budget and overcome any blockers to accessing AI training.
Cost: $497.00 NZD
Start: 25th November - 18 Dec 2025
Hours: 8 Hours
Time: 12-1pm Tues & Thurs
Wellspirit Founder Membership (50% discount): $249.00
Wellspirit Member: (15% discount): $423.00
FAQs
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